The Chevrolet Volt research concept vehicle powered by Verizon’s 4G LTE network. (Credit: GM)
According to a study, high fuel economy and robust smartphone integration are the features most important to Generation Y car buyers.
They came of driving age when hybrids were already mainstream, and to them a hybrid power train is as reliable as conventional internal-combustion-equipped cars. To find what this increasingly important demographic wants in a car, consulting firm Deloitt LLP conducted its annual review of Gen Y consumers aged 19 to 31 in the U.S., China, and Europe. While previous generations may have lusted after horsepower and engine, Deloitt found that these savvy consumers are eyeing high fuel economy and places to plug in their mobile devices.
Generation Y is poised to steal the buying power away from the aging boomer market, and their comfort with advanced vehicle technology could accelerate the trend towards fuel efficient and electric cars. An astonishing 89 percent of Gen Y consumers are considering buying a fuel sipper, reports Deloitt, and when compared against a conventional gas-only power-train vehicle, they’re willing to pay $300 more for each mile per gallon that a hybrid offers.
However, Deloitt’s study noted that while 6 in 10 participants prefer a hybrid to conventionally powered vehicle, they’re not that psyched about cords of any sort. Gen Y responder… [Read more]
U.S. safety regulators said Friday that they’ve closed an eight-week investigation into the Chevrolet Volt, concluding that the plug-in hybrid’s battery doesn’t pose a significant fire risk…
Here’s a little look into how fast the Nissan Juke-R really is. This grainy YouTube video was taken at a Nissan event in Dubai.
Published Auto Repair Morgan Hill News : 1-20-12.